Resources

Back to Service2client.com

Your accounting firm finally has a website; well done! But, you can't sit back and wait for your target audience or clientele to stumble on your website by chance.

Establishing an online presence is the next challenge that you have to deal with. Otherwise, your site will be like a million others. If you set up a website with the intention of getting more customers, then this article will help you do exactly that.

Here are eight things you could be ignored, but they hold the key to growing your traffic and eventually your client base.

1. Have a Bio

People want to know who they are working with; after all, they will be entrusting you with their priced processions or assets. But, what do you include in a bio or About section?

• Include a photo - First impressions matter. Make sure to hire a professional to take your photo. This is a step to creating trust and credibility with visitors to your site.
• Include your credentials –Professional designations carry a lot of weight in the accounting industry. People also want to know if you are qualified to handle their problems.
• Don't forget to specify the particular clientele you serve. It will be difficult for people to trust you if you sound like a generalist.

2. Invest in local SEO

In today's digital world, whenever a person or business is looking for an accountant, the internet is one of the first places to go. It also happens that people only look at the first page results from a search engine. You may have come across this quote that says, "If you want to hide a dead body, the best place would be Page 2 of Google". This is a bad joke, but true; people hardly visit the second page of search engine results. Invest in a long-term SEO for accountants

3. Help the search engines find you

Your CPA business website is not getting traffic because search engines don't know you exist. As the search engines crawl the web for content, they don't read every single line on your site. There are three critical codes that will help your site be found quickly; these include:

• H1 tag – the primary headline on each page
• The page title is the title that appears on the top bar of a browser. This also shows up as the headline of your site on the search engine result pages.
• The meta description is important since 200 or so characters of the information you put here are used to describe the site on the search engine results.

One secret is to include your top keywords in all the above tags, as it makes it easier for the search engines to know what your site is about. For instance, include your location and top services offered on all the tags.

4. Include fresh and educative content

Publishing regular fresh content helps to build a returning audience. Fresh content helps your website in various ways. First, you are able to target a wider range of keywords, including long-tail keywords and phrases. More fresh content means more links and more linkable content for others to link to, which is important as backlinks are essential for SEO. When someone links to content on your site, search engines find that as a mark of trust and give your website a boost.

At the same time, you can use fresh content to answer questions your target audience will likely find useful. Example Service2Client's WordPress plugin Dynamic Post will automatically move your Dynamic Content articles to your WordPress blog and optimize them. This can be a powerful tool for bringing in local traffic.

Don't forget to include helpful resources such as financial calculators. By doing this, you will earn returning visitors, increasing your conversion rates.

Plus, when more people visit your website, it builds authority for your site, which helps the search engines rank you higher.

5. Don't ignore the social media

Creating a business account on Facebook, LinkedIn, and other social media platforms is a simple way to get noticed. Once you have these accounts, actively make posts, and it doesn't have to be about promoting your business all the time. You can post helpful guides or how-tos. Embed your social media accounts on your website and enable content sharing. Make sure to engage your online readers by responding to comments or messages.

You can also make your social media a posting place for essential companies and tax notices. If your clients think they need to follow you to get noticed about tax due dates, this can bring in new followers. This is a sure way for your online readers to spread the good word about your business.

When you have a good size following, you can add social media auto post to your account to help feed your followers with content.

6. Take it a step further

Include videos offering tips in case you have had the latest speaking engagement on accounting-related issues. This is guaranteed to help you reinforce your brand and help to put emphasis on what you offer.

Ensure your content adheres to compliance requirements or any industry regulations. Keep in mind that the accounting or financial industry operates in a strict regulatory environment.

7. Use local media

Old is gold. A lot of people are moving to get almost all their information online. But, this doesn't mean you can't reach out to local papers or radio stations. You can use these channels to share information such as upcoming events and direct people to your website for more information.

8. Work with a professional web developer

Working with a professional team will help to improve the technical aspect of your website. Features such as ease of navigation, website speed, and mobile friendliness should not be ignored. This will ensure that once people visit your website, they will stay on and even see you again. Remember that the search engines also use this information to rank your website, which means the user experience was good.

9. SEO Specialty Services

If you are in a highly populated area and have a lot of competition, you might need one or more of these services. 

• Backlink Monitoring - Review links for toxicity level and disavow submissions to Google.
• Backlink Campaign - The seeking positive backlinks to your website.
• Auto Media Scheduled Posting - Have a following on social media and can't keep up feeding your followers good content. This is the option for you. Make one month's posts in less than an hour.
• Adwords Management

Too much to handle?

As a busy CPA, you may not have the time to implement these tips. We can help! We understand that you have a business to run, so we at Service2Client offer our services to you. Give us a call at 214-221-2870 or email sales@service2client.com, so we can help you get your CPA website noticed.

And by the way, if this got your attention, remember to always end with a call to action (CTA).