Diversified Financial Solutions PC

How to Build Trust with Customers Online

When it comes to selling online, gaining users’ trust is a serious matter for businesses. Based on a July 2015 poll from the U.S. Census Bureau and the National Telecommunications and Information......

Everyone's an Owner

Some experts are predicting that the recent tax legislation will create a ton of new business creation and activity – just not the kind that lawmakers originally intended. These people are predicting......

2017 vs. 2018 Federal Income Tax Brackets

2017 vs. 2018 Federal Income Tax Brackets" - New Federal Income Tax Brackets 2017 - 2018 comparison charts......

Small Business Embracing Chatbot Technology

In the past, small business owners sometimes lacked the resources – both financial and human – to capitalize upon the latest productivity and customer service technologies. Fortunately, the......

How to Value and Sell a Website Effectively

Whether a business owner wants to sell a website or he has been approached by an individual expressing interest in purchasing it, understanding what it's worth is essential to a fair sale for everyone involved...

Strategies to Run a Localized and Location-Based Marketing Campaign

The potential for localized and location-based marketing is high – especially with estimates of retail sales from “beacon-triggered messages”, which grew from $4.1 billion to $44.4 billion between 2015 and......

Yes, You Can Lower Your Property Taxes

You can pay off your mortgage, never again seeing a bill from the bank for principal or interest, but you can never pay off your property taxes. Property taxes also, unfortunately, only seem to go one way...

How to Select the Right Domain Name

When it comes to selecting a domain name, there’s more than just registration involved. Selecting the right domain name involves a lot of consideration. This includes making sure it represents the company and its...

Managing Financial Risk in the New World

Managing Risk - What a difference just a few years, a few weeks, or even a few Tweets can make. Ever since the turn of the century we've experienced a rapid boom in technology, the real estate and banking collapse, one of the...

Business Leases: Essential Elements to Have (and Avoid)

Whether for a first-time commercial lease or if it's time to move to a bigger and better building with a new business lease, understanding all of the elements in the contract can avoid a lot of potential problems down the...

Handling Negative Online Reviews

If you have a business that deals with the public, it is almost inevitable that you’ll get a negative online review at some point. To a small business owner, a highly critical review can be alarming,...

Reverse Mortgage Update: Pros and Cons

By 2030, one in five Americans will be 65 or older. Among today’s retirees, 87 percent say they want to stay in their current home and community as they age. It’s easy to imagine those numbers will increase by...

Branding Considerations: What goes into the Naming Process?

One of the first steps in conceptualizing and building a business is branding. An important component in branding a business is creating a name that makes a great first and lasting impression. For many startups,...

Should I Refinance Again?

Refinancing is a matter of crunching the numbers. The real question is, will it save you money? The answer lies in several factors, such as the new interest rate, the new mortgage term,...

How Behavioral Finance Impacts Personal Investing

Financial planning can be intimidating, but personal financial planning is more like a puzzle you have to work out. That's because traditional finance assumes that markets are......

Planning for Rising Interest Rates

For several months, the Federal Reserve Board has hinted that it will begin to raise the target range for the federal funds rate when it sees progress toward its objectives of...

Does Your Business Need a Mobile App?

If the Pew Research Center's findings from its Mobile Technology Fact Sheet are any indication of mobile device usage, your business should consider developing a mobile app....

Marketing To Millennials: What Works?

As the Pew Research Center points out, the millennial population is expected to hit and exceed the 75 million mark. As one of America's largest upcoming demographics, business...

8 Things that Could Trigger a Business Audit

Whether you're doing taxes for your own business or a client's business, the small - but real - possibility exists for an......

Creating Demand or Responding with Supply: How to Engage?

Whether your business is a startup or is looking to expand or diversify with a new product or service, how do you know what you need to do...

Taxpayer Bill Of Rights

Most people think that they are at the mercy of the IRS. They think they have no rights whatsoever - but they are wrong. Taxpayers have always had certain rights in dealing with...

Making the Best Choice: Should You Rent or Buy Your Next Home?

Most people see owning a home as a milestone; a marker of success; an important step in settling down and gaining stability. Should You Rent or Buy Your Next Home?...

Planning Your Wedding: Important Early Steps

Planning a wedding can be complicated - even more so than you probably realize at first - but by tackling the most important steps as early as possible, you'll save...

Plan a Stress-Free Family Vacation

Did last year's family vacation create more stress than it was worth? Vacations should be a time to rest and relax, but poor planning and a hectic pace can make you want to retreat...

Common-Sense Tactics for Getting the Best Deal on a New Car

Buying a new car is a big purchase - second only to a new home - and the process can be stressful, intimidating and confusing. Negotiating...

Five Basic Financial Tips for Young Couples

For young couples starting out, money can be tight. Most likely, you're starting a new career or a family; paying back college loans; or simply suffering though...

Six Simple Steps to Starting Your Own Business

Owning a business is a dream that can become a nightmare without adequate planning. But if you follow some simple steps, a business can...

5 Ways to Prepare to Buy a Home

This is a good year for buying a home, as prices are beginning to rise, interest rates are still low, and homeowner tax breaks are still available. To help...

How to Beat Credit Card Debt in 7 Simple Steps

The first step toward beating credit card debt is to keep it from happening in the first place. But if you are already overwhelmed with monthly credit card payments, there are...

Property Taxes: How to Pay Only What You Owe On What You Own

Even seasoned homeowners might shudder a little when their property tax bill arrives, but there are steps you can take to make sure you don't pay more than necessary. All it...

Things to Know Before Applying for Social Security Benefits

Social Security benefits are largely funded by today's workers via payroll taxes. However, the number of retired workers is projected to double in less than 30 years. Furthermore, the...

How to Plan For a Long Life with Longevity Insurance

People are living longer than ever, but that doesn't mean they are healthier. While modern medical science has done much to lengthen life spans, it has been less effective at preventing chronic...

Young and In Debt: What Should You Do?

Members of the so-called Generation Y are in over their heads. A new online survey by The PNC Financial Services Group shows that people in their 20s are carrying record debt, averaging $45,000 across the age range of...

Taxes: Record Retention Guidelines

When deciding upon a firm's record retention procedures, it would be wise to consult federal and IRS regulations and state and local government record retention...

Choosing the Right Corporation

If you're like most owners of growing firms, you might wonder about the best way to protect your personal assets and conduct your daily activities. For some...

How to Teach Your Kids About Money

Older generations were taught to save for a rainy day but the concept of saving for a rainy day or for an emergency or for anything unforeseen was lost on the younger generations. If your children are at a learning age......

Homeowner's Insurance - Are You Really Covered?

As a homeowner, you probably do everything you can to protect your home, from taking care of maintenance items to locking the door when you leave, but how often do you check the...

Reverse Mortgages: Easy to get, but worth the price?

Every so often, the topic du jour for financial planning is the reverse mortgage, especially when interest rates are low and older people find themselves in need of easily attainable sources of...

Developing A Family Budget

It no secret that the U.S. economy is going through a great deal of upheaval these days. With the government taking control of the two largest funders of home mortgages, and major Wall Street players...

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